Kochava is the industry standard for secure, real-time data solutions. We help people-based marketers establish identity, define and activate audiences, and measure and optimize their marketing across connected devices.
Kochava for Publishers enables publishers to overcome the growing challenges in the digital advertising ecosystem to grow and thrive.
- Incorporate first-party ad measurement to maintain brand safety and enable advertisers to prove efficacy of ad spend on your audience platform
- Integrate out-of-the-box support for Apple’s SKAdNetwork to maximize monetization on iOS 14
- Know your audience and build holistic user profiles to improve targeting and bid values
- Boost audience discovery and addressability
Lotame's real time data management platform (DMP) enables you to collect first-party data from any source — including websites, apps, social, email, CRM, search, campaign data, and beyond — for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Industry-leading analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Publishers and media companies have a goldmine of audience data at their fingertips. Lotame's unstacked data solutions offer several methods to sell slices of this data, either directly to a buyer via Lotame Private Data Exchange (PDX), or anonymously aggregated with other data providers in pre-packaged segments in the Lotame Data Exchange. Through Lotame LAB, publishers and media companies can create 1st party audience segments that include different content or interest types, and the use Lotame’s turnkey PDX product to license select slices of those audiences to interested buyers (your 1st party data is a buyer’s 2nd party data).
Lotame’s Third-Party Data Marketplace gives data buyers access to thousands of the highest quality audience segments in the world, including our pre-packaged, custom, TV viewership and proprietary Lotame Precision audiences.Looking for a new way to monetize your website, app, or other first-party data sources? We are always on the lookout for high-quality data sources to participate in the Lotame Data Exchange
Built on core capabilities rooted in connectivity, data access, identity, and data stewardship, our suite of enterprise software solutions enables data to be safely, easily, and securely connected for activation, measurement, and analytics