A parallel search ad ecosystem
Search data is valuable to advertisers because it's a good signal of in-market data (purchase intent). Since Google runs the most used search engine, they can make a tidy profit by offering ad placements on their search pages to advertisers bidding on searched keywords.
An extension integrating Fractal has an opportunity here: they could monitor user searches and show the user related ads on their own interface, or replace Google's own ads with these.
Last modified 7mo ago
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