We know that today's Web is fraught with issues. Online advertising, the only way to support it at scale, is a market for lemons. We had some good early ideas of how to inch towards solutions. We've built a team, network and experience (user identification, compliance, fraud prevention, data sharing, blockchain technology, conversion optimization) that put us in a great position to approach this space.
Now we need to be smart to capture this opportunity, to make sure we're going in the right direction. This means doing proper product discovery. For us to stay focused on viable product, business development and marketing strategies, we need to: